What is Digital marketing

Digital marketing is an online platform that helps in selling any product online.  Online means using social media platforms such as search engines, websites, email marketing, Instagram, Facebook, LinkedIn, and WhatsApp, using both organic and paid advertising to reach a wider audience and increase sales by highlighting the benefits of your product. Why is this important? Because everyone wants to buy things quickly and conveniently from home. Every customer wants to purchase their products through digital marketing and get the best quality.  Previously, people couldn’t do this because they could only compare products and prices at physical stores, and they had to buy from those stores. But online, you can compare products and prices and then purchase from anywhere. Digital marketing requires less investment and is very precise; it can reach a wider customer base. Digital marketing showcases the brand and helps build customer trust.